With seven decades of heritage, Lotus now leads in high-performance electric vehicles.

Lotus Cars, renowned for their high-performance and electric sports cars, wanted to elevate their customer experience through targeted CRM campaigns. As part of the design team, I developed visual and interactive concepts that aligned with Lotus’ brand while adding interactivity and personalization.

Dynamic motion-driven campaigns that engage and inspire customers.

At Lotus, my focus was on transforming campaign experiences by adding layers of interactivity, motion, and personalization. Each element was crafted to captivate audiences, enhance engagement, and guide customers into the funnel, creating an immersive journey that not only highlighted the brand but also boosted conversions

Campaign-specific landing pages were designed to align directly with the campaign’s theme.

I created these pages to highlight targeted messaging around specific car features or seasonal promotions. This approach enabled us to track user interest, run A/B tests, and deliver customized experiences for different audience segments.